Makkah — The National Center for Performance Measurement (Adaa) has launched its operations to evaluate the quality of services provided to pilgrims during the 1446H Hajj season, as part of its ongoing efforts to assess the pilgrim journey across Makkah, Madinah, and the Holy Sites, in alignment with the objectives of Saudi Vision 2030.

This year’s evaluation covers 86 services delivered by 17 government entities, spanning multiple stages — from permit issuance and travel preparation, to performing rituals, moving between the Holy Sites, visiting the Prophet’s Mosque, and finally departing the Kingdom.

Eng. Rashid bin Abdullah Al-Qaoud, Director General of Adaa, emphasized that the Kingdom’s leadership — may Allah preserve them — continuously prioritizes delivering exceptional services to the Guests of Allah (pilgrims), ensuring comfort and care throughout their journey.

He explained that Adaa applies comprehensive scientific tools to assess service quality, including electronic surveys, field interviews, and the Simulated Pilgrim methodology, all aimed at improving service efficiency and enhancing the overall pilgrim experience.

The evaluation spans major locations such as the Grand Mosque in Makkah, the Prophet’s Mosque in Madinah, the Holy Sites, King Abdulaziz International Airport in Jeddah, and Prince Mohammed bin Abdulaziz International Airport in Madinah.

These efforts reflect the Kingdom’s commitment to delivering an outstanding Hajj experience and ensuring the highest standards of quality in services provided to pilgrims.