The National Center for Performance Measurement (Adaa) is measuring the Hajj Performance Journey for the year 1445H, assessing 81 services provided by 18 government entities to the Guests of Allah. The aim is to identify pilgrims’ satisfaction with the services offered during their Hajj rituals and their visit to the Prophet’s Mosque, in line with the objectives of Saudi Vision 2030.

Eng. Rashid bin Abdullah Al-Qaoud, Director General of Adaa, explained that serving the Guests of Allah is one of the Kingdom’s highest priorities under the leadership of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud, and His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister — may Allah preserve them. He noted that measurement efforts support improving service quality for pilgrims by monitoring satisfaction levels and working to enhance service delivery.

He added that the measurement process follows key stages beginning with contracting and permit issuance, then travel to the Hajj sites, followed by the performance of rituals and movement between the Holy Sites, as well as supporting services in Makkah. It then proceeds to the pilgrims’ visit to the Prophet’s Mosque and the services provided in Madinah, concluding with the pilgrims’ departure to their home countries.

Adaa measures services provided by various ministries, government bodies, and public entities.